Client:
Taurus Brand Refresh

Service:
Brand Identity, Design

A brand refresh can help any business to stand out from the crowd. Taurus Water Hygiene decided this was what their business needed. They approached TPSquared to help them!

Taurus wanted a logo refresh, a new strapline and a vibrant new colour palette. Additionally, they were looking for a sleek and contemporary choice of typography. A brand is hugely important to any business. Taurus wanted to stand out from their competitors and, at the same time, raise their profile. They were determined to keep the heritage of the bull, which is closely linked to their company name.

To kick off this brand refresh project, we designed a contemporary logo. We also added a secondary colour palette, to add depth and intrigue to the brand. Consequently, we added a catchy new strapline to their brand story.

We will be working closely with Taurus to implement the new brand across all of their marketing and advertising materials. The next step is to look at their online profile. This will include the company’s social media, vehicle livery and workwear. On top of this, we will review their marketing materials, company stationery and brand assets. As a result, this will ensure that their brand is consistent throughout.