Client: Sylvester Community Trust
Service: Brand Identity, Design
Project branding is always a vital component of any business. But, at TPSquared, some projects are just a little bit different!
The Project
This was no ordinary project. It was a project for BBC DIY SOS The Big Build.
The Sylvester Community Trust was formed in 2017 to deliver local food parcels. Consequently, they had taken over a patch of wasteland in the heart of the community. The aim was to create a community centre and garden, with room to grow vegetables. Equally important, young and old could meet in the space where they could share knowledge and experiences.
The project branding needed a logo and signage. Because of this, Paul recommended TPSquared. If you’ve seen the show, you probably know how it works. Everyone gives their time for free and pulls together to create something amazing. Secondly, all of this happens within a crazy timeframe!
Walter the Badger
We spoke to Sian Astley, head designer for the BBC. Following a further chat with Sue Akkurt, Chairwoman of SCT and, as a result, we were on board. Sue briefed us on the creation of a set of characters, originating from pencil sketches. Another important part of the project, the main character was a badger, called Walter. In 1895, Walter Sylvester invented a piece of kit, which revolutionised coal mining. He lived in Fegg Hayes and was a clerk at the local colliery. Once completed, the characters were also to be made into an impressive wood carving. These carvings would be situated outside the centre entrance.
The design
Ben Tonks, our Kickstarter apprentice in early 2022, was involved in this project from the beginning. The branding project provided him with a great opportunity and experience in dealing with a live brief, from conception to completion. He created the characters in Adobe Illustrator, incorporating colours being used in the new centre. Additionally, he chose a friendly font to accompany them. When Sue saw the finished result, she cried (with happiness!). All in all, we all agreed, that Ben did a cracking job for a brilliant community project.
Links:
