Why Working with a Branding Agency Beats Hiring a Freelancer Who May Use Canva

In today’s competitive market, shaping a memorable and consistent brand is more important than ever. While hiring a freelancer who uses Canva might seem like a quick and affordable solution, working with a professional branding agency offers a level of expertise and strategic insight that goes far beyond what DIY design tools and templates can provide.

Here’s why investing in an agency is worth the added cost and effort:

Expert Designers with Specialised Skills

Like TPSquared, branding agencies are made up of design-led creatives who are masters in their craft. Creative professionals like this possess years of experience and have honed their skills in typography, colour theory, visual storytelling and user experience. Unlike a novice freelancer who may use templates in Canva, agency designers develop unique, tailor-made solutions that align perfectly with your brand’s identity and goals using industry design software such as Adobe Creative Cloud.

As an award-winning agency, we understand the nuances of creating designs that not only look professional and bespoke to your target market but also communicate your brand’s essence and values to your audience.

Deep Understanding of Your Brand

A key benefit of working with a branding agency is the time we invest in getting to know your business inside and out. We don’t just create a logo or a few assets – we immerse ourselves in your company’s vision, mission, target audience and market positioning. By understanding the core of your brand, we can craft a comprehensive visual identity that resonates deeply with your customers and stands the test of time. This level of strategic insight ensures that every design decision is purposeful and aligned with your overall business goals.

Strategic and Cohesive Brand Development

Branding isn’t just about looking good; it’s about shaping a consistent, recognisable presence that differentiates your business in the marketplace. At TPSquared, we don’t just produce high-quality graphics – we develop a cohesive strategy that includes everything from your logo and website to your social media management and marketing materials.

By working with an agency like us, you’re investing in a long-term, scalable brand identity that can evolve with your business and grow with your success.

Higher Return On Investment and Business Growth

The biggest advantage of partnering with a branding agency is the return on investment (ROI). When you invest in expert, high-quality design, you’re not just buying graphics, brochures, exhibition stands etc; you’re investing in a strategy that drives customer loyalty, improves brand recognition and boosts conversions. A strong brand identity helps attract the right clients, increases perceived value and supports long-term business growth.

While hiring a freelancer may save you money upfront, the value and long-term benefits of working with a branding agency far outweigh the initial cost. At TPSquared, we bring expert design, strategic insight and a deep understanding of your brand, resulting in a more powerful and impactful brand identity and designs that generate real business results.

We offer marketing retainer packages, allowing you to fix a comfortable monthly spend from as little as £500. While a rebrand could cost between £2k and £10k upwards.

Intrigued to get our insight? Get in touch with us.

TPSquared Limited
Gravel Hill House
Gravel Hill
Wombourne
Wolverhampton
WV5 9HA

☎️ 01902 356280
💻 hello@tpsquared.co.uk