Client:
South Staffordshire Council

Service:
Design

South Staffordshire Council needed an Information Pack. They wanted to showcase the county as an area for investment. On top of this, they also wanted to attract national and globally operating companies to the region.

The Council already had various marketing materials in place. These included a 12-page brochure, but they also needed to create a more engaging mailing pack. Additionally, literature they could use across a number of platforms.

TPSquared jumped at the chance to get involved with a local community project. We transformed their A4 brochure into a tactile pack of informational cards. As a result, the brochure became a series of double-sided cards that would sit inside a mailing pack. With imaginative illustrations and bright colours, our pack lit up the beauty of South Staffordshire. On top of this, it gave the Council an unmissable opportunity to communicate investment opportunities to their audience.

As a result of the design work, the SSC could send the new marketing materials either digitally or in printed form. This flexibility gave the Information Pack longevity and, as well as this, made it very cost-effective to update. Importantly, they could easily customise these new marketing materials for a particular audience or organisation. So, for example for a new project, they needed to update one card. The old card can be easily removed and replaced with the new version. This is a simple process, completed whenever required, without the need for a full reprint.