Client:
Utmost Wealth Solutions

Service:
Design, Digital, Print

A new product launch? No problem! Utmost Wealth Solutions tasked TPSquared to prepare marketing materials for a new worldwide product launch. This was a new life savings plan product, called Focus.

As a result, we designed a wide range of marketing materials for the launch. This included a coffee table hardback book for print, along with brochures, application forms and a range of sales aids. Additionally, all of these items needed to adhere to the client’s strict brand guidelines.

We also created an emotive video signposting the target audience to the client’s financial advisors. This was to compliment the new product launch printed marketing materials. At the same time, we promoted their new savings plan with a campaign called ‘For Life’s Great Journey’.

The campaign shows life as a journey on which we all travel. It is an emotional journey with needs that are imprinted in our DNA. In keeping with the client’s branding for their investment products, we selected imagery of animals known for migration or journeying. As a result, these all tied in with the campaign theme.

On top of this, we created an engaging, strong visual, which portrayed the journey, complete with a voice over from TPSquared’s very own MD, Carolyn.

New product marketing materials were delivered across the world all in good time, ready for the new product launch.