Client:
LoveMaths

Service:
Design, Digital

Marketing support materials are a vital part of any start up business. They show potential clients they understand the world of design and marketing.

A local maths teacher, Rachel Williams, had her teaching support materials commended by an OFSTED inspector. Consequently, this made her think how she might make them available to a wider audience. As a result of this lightbulb moment, LoveMaths was born.

As a start-up owner, Rachel was keen to collaborate with TPSquared on a number of challenges that her business faced. Brand identity, online presence and well-designed worksheets were all part of the equation. In addition to this, Rachel needed a platform to distribute her worksheets.

We knew that Rachel had a great product and we were excited to be involved. Additionally, her personality and passion fuelled our inspiration. So, we took great pleasure developing the company mascot, Mr Quigley.

The education and maths themes were an absolute gift to work with, in terms of brand identity development. As a result, this brought the marketing support materials to life. We designed a range of simple pencil marks, solid colour shapes and hand-drawn icons to help create the styles for the worksheets and website. All these, combined with a handwritten typeface and felt-tip colour palette, all set on old-school graph paper, helped add a touch more relevance to the materials.

Mr Quigley set the tone for the rest of the brand identity development and, next up, was the job of setting out the worksheets – to be engaging for the children and young people audience.