Client:
Generali Worldwide

Service:
Design, Print

Generali Worldwide marketing materials are always a great challenge.

As one of the biggest insurers in the world, Generali, already has a range of literature, but they had a new product out in the market. They asked us to design a brochure for their Expatriate market. This would house a variety of information booklets and fund factsheets.

In line with their brand guidelines, TPSquared designed a range of image-rich Generali Worldwide marketing materials. We included eye-catching infographics, to attract their Expat client base to the world of savings for education and retirement.

The product evolved to help Asian Expatriates navigate the complex waters of savings and investments while living abroad. As a result, this would enable them to plan their finances over the longer term to protect their wealth, their family and their older age. It was essential, therefore, that the design reflected the target market. The choice of imagery was vital to reaching this market. However, the design needed to stay fresh, clean and consistent to the brand.

The new brochure had to be available in both print and electronic formats. This would ensure that the sales people had everything they needed when talking with potential clients. On top of this, the appealing and colourful set of marketing materials also needed to meet the rigid design and brand guidelines for our client.