Client:
Utmost Wealth Solutions

Service:
Design, Digital, Print

A full rebrand is a huge undertaking for any business.

TPSquared have carried out two global rebrands in the last three years for our client, Utmost Wealth Solutions. Previously known as Generali, they are one of the largest insurance companies in the world. But when Generali sold significant parts of the business to Utmost, it resulted in some major rethinking, and rebranding.

The first project involved the rebranding of over 600 pieces of marketing materials within a four-month period. It involved work to literature used by their offices all over the world.

Subsequently, the second rebrand took place over a six-month period, involving over 1,000 pieces. That project was a result of Generali Worldwide and Generali PanEurope rebranding to Utmost Wealth Solutions.

Our team redesigned a broad range of marketing materials, including brochures, T&Cs, Application Forms, sales aids and interactive documents. We were also involved from a digital perspective, rebranding both internal and customer-facing websites, in line with the new Utmost Worldwide brand and identity.

Both full rebrand projects involved a huge volume and scope of work, and our team had to deliver highly-accurate, guideline-compliant collateral within incredibly tight timelines. The client was impressed by both our diligence and determination to deliver results first time, on both occasions.