Client:
PC Paramedics

Service:
Design, Digital

Brand identity is a vital part for any business. PC Paramedics are an experienced and reliable managed IT support service, based in Cannock.

They have a range of clients and, as a growing business, they wanted to present a professional and consistent brand to their marketplace.

They tasked TPSquared with the challenge of refreshing their brand. This included the design and production of a range of marketing materials, as well as a new website. All the different elements had to come together, in one overarching brand.

On top of this, ROI (Return on Investment) and lead generation were high on their priority list. So, the challenge in the project was to finely balance functionality with design.

As a result, we developed a range of items, including business stationery, contract documents, tent cards and other marketing materials. Additionally, we designed a variety of project cards to highlight the range of their services.

The refreshed brand identity was bold and punchy. We included the use of block colours and the design of bespoke icons in the new brand guidelines. This helped to elevate both their brand and the look and feel of the new marketing materials. Additionally, an approved set of guidelines helps any business to maintain consistency across their brand.