Client:
Rebrand ABN Amro

Service:
Design

A rebrand is a hugely important task for any business.

So, when ABN AMRO Private Banking tasked TPSquared to undertake a full rebrand of all their marketing materials, it was a job we simply could not turn down.

ABN AMRO Bank is a Dutch bank, the third-largest bank in the Netherlands with headquarters in Amsterdam. They have branches and offices in the Channel Islands and all over the world. Consequently, the brand of the business is vital, and it must reflect the quality and values of the company. But it also needs to be relevant and consistent.

We had to adhere to strict corporate design guidelines, as the rebrand covered a broad range of marketing materials. This included the design of brochures, leaflets, factsheets and a variety of business stationery.

Selected imagery featured in the new marketing materials, helping to showcase the company’s Dutch heritage. The new imagery also complimented other aspirational and lifestyle photography, which was included in the rebrand design.

As well as the main literature, on a monthly and quarterly basis, we also produced a range of product specific fund factsheets. These mirrored the brand and were a great addition to the range of materials.