TPSquared Publishes 2025 Social Impact Report and Announces West Midlands Business Festival Event

TPSquared, the award‑winning creative design agency known for championing inclusive branding, has officially released its 2025 Social Impact Report, a comprehensive look at the company’s growing community contributions, accessibility initiatives and commitment to shaping meaningful change. The report highlights a year marked by deeper social engagement, expanded partnerships and education programmes, and a strong emphasis on inclusive and accessible design principles.

Founder and Managing Director, Carolyn Smith describes the report as “a celebration of what can be achieved when creativity, community, and conscience come together.” She continues, “We believe great design should do more than look good, it should create opportunities, and enable every person to engage, learn, and belong. Our 2025 impact achievements reflect that belief in action.”

This year’s report showcases a range of projects and initiatives across the West Midlands and beyond, including charity partnerships, work placement programmes and extensive work improving accessibility standards for organisations seeking to build more inclusive brands. TPSquared’s free accessibility brand reviews, in‑person workshops and monthly webinars also helped over 50 organisations strengthen their visual communication through compliant colour palettes, clearer typography, and user‑friendly design solutions.

Reflecting on the year, Carolyn adds: “2025 was a big year for accessibility. Regulations and customer expectations have stretched far beyond “just websites.” Inclusive design isn’t a trend. It’s impactful and driven by purpose. Something that myself and the team at TPSquared advocate for and can help guide organisations on a journey toward authentic, inclusive experiences that welcome, engage and convert.“

Download and view our 2025 Social Impact Report here.

To continue this mission and share practical, real‑world guidance with even more businesses, TPSquared is proud to announce that they will be hosting an event as part of the West Midlands Business Festival, an annual celebration of innovation, enterprise, and the remarkable business community across the region.

Upcoming Event: The Power of Inclusive Design: Accessibility Experts on Branding That Resonates

Date: Tuesday 10th February, 9.30am-11.30am
Location: Beacon Centre for the Blind, Wolverhampton Road East, Wolverhampton, WV4 6AZ
Register here: The Power of Inclusive Design

This engaging, insight‑led session will explore how accessibility and inclusion can strengthen brand identity, improve customer loyalty and enhance experiences for every user, regardless of ability. Attendees will gain practical knowledge about accessible colour systems, inclusive storytelling and how design principles can be embedded across digital and print communications.

The event will feature real case studies, hands‑on guidance, and a discussion led by TPSquared’s accessibility specialists. It’s an invaluable opportunity for design teams, marketing professionals, business owners, and anyone committed to building a more inclusive customer experience.

“We’re excited to be part of the West Midlands Business Festival once again,” says Carolyn. “This event allows us to bring together leaders, designers, and innovators who share a passion for better, more accessible branding. Our goal is to help businesses understand that accessibility isn’t a limitation, it’s a creative advantage.”

With the release of the 2025 Impact Report and the upcoming festival event, TPSquared continues to lead the way in shaping brands that make a difference – socially, environmentally and creatively.